The Brazilian people doesn't have readings habit. In a recent audience research, was found that 70% of the population did not read any book in 2014. How to transform this startling results in a interesting digital solution?
The idea is simple. We subdivided the books into little parts of 5 minutes and send it to the people daily by WhatsApp. And to be more interesting to the public we used all the resources of app. As texts, photos, emojis and audios.
The brazilian economy is passing through a difficult time and car sales began to fall in 2014. How to increase people's interest for new cars and promote more test drives?
Engage potential consumers to meet the new Fiat Toro and schedule a test-drive.
In a Drive-in Theater, we aired a commercial in which our character connected to people’s smartphones through the radio, triggering an immersive experience.
People’s smartphones automatically opened our website, and they could navigate inside the Fiat Toro, comparing it to their own cars while Toro’s features were described on the radio.
After that, they could schedule a real test-drive on a click of a button.
All Brazilians who travel get worried about their luggage. A lot of people doesn't know if it stays safe (during the trip) or whether it's going to the right airport.
We created the first device, which the traveler can talk with his/her luggage on Twitter. While doing this, the traveler receives humorous/funny answers about luggage localization in real time.
The key ring will have an RFID label (Radio Frequency Identification). And this technology sends radio signals to antennas in each place around. At every important point of the trip, the luggage sends a Tweet to his owner. So, at the time of boarding and landing, is possible to know where his/her luggage is.
In Brazil, the number of children without documents is huge, especially in North and Northeast of the country. Without the birth certificate, these children doesn’t have benefits like: health, education, feeding and others. The most alarming fact about this is, for the government, these kids doesn’t exist.
Soccer is a very popular sport between the Brazilians. Many children have their team selected by their parents even before they have a name.
Our ideia is use the rivalry of the Northeast teams to promote the birth certificate. We will create a parallel championship.The team who gets more new fans, wins. So, the teams will win more fans and the children will have the rights and the caring service they deserve. The same data to make their fan register will be used on the birth certificate.
The campaign will activate our public using a hotsite, radio spots and social media. And before the main matches, we are going to use the scoreboards at the stadiums to show which team is winning at the birth certificate dispute.
Everybody knows the risks of driving and texting simultaneously. And even with all the campaigns, the people do not understand the gravity of doing this. Using this information, how we can create a functional, educative and promotional idea to the population?
The idea is create an app which lock the cell phone while the person is driving. This time locked will generate benefits to the driver.
The Black Friday is a famous date because of the discounts and low prices. In this season, the appeal to buy is enormous. And, a lot of people, even in debt are attracted by the offers.
How to motivate the conscious consumption and help to finish the debts which is a real problem of Bank in Brazil?
We created the first digital application which the clients of Bank of Brazil can negotiate their debts, and following the purpose of Black Friday, the clients can have a discount.
Children who live in poverty, beside all difficulty they have to face, they see less colors than others. That's a barrier to their development and they don't experience the beauty of a colorful childhood.
We are going to register a video experience asking children to draw the place that they live. Their drawings will show all they have to endure everyday. In this scenery, they are going to use few vivid colors. That's our main argument to ask for donations.
We are going to publish this video in social media and invite people to our website campaign. At the web page, each color represents a need that children have. Then, people can donate any color they want.
In several art galleries, the use of smartphone isn't permitted. People wants to register their moments, but they can't. This excludes all the possible interactions, such: additional information and shares in the social networks. So, a lot of experiences can be forgotten.
We created an app where people can interact with the art. With it, they will have access to extra contents, guided visits, check-ins, and see what their friends was talking about art expositions.
The app will work with help of iBeacons. These dispositives creates connections with smartphones without internet signal.
A large number of tourists came to Brazil and return to your origin country with a different feeling about their appearance, or in the way of face life. But, how we can show to the world this process and advertise the country?
We will generate a timelapse with all the tourist's selfies. With this, we will show all the physical and emotional changes that happened during their abode in Brazil.
In a website, the tourists will make the Instagram Connect. There, they will generate a time-lapse and also choose the photos for their video. All these things can be shared in their social networks with the hashtag of the campaign.
A lot of people still go to the bank to make simple transactions. Such as pay the bills. The lack of confidence and knowledge of digital ambients (mobile and desktop) generate unnecessary queue on the agencies. How to transform this fact in a creative digital solution?
We will create a mobile bank agency with free internet signal. We will bring the couch to the principal points of the cities to show people they don't need to get out of their comfort zone to pay their bills. There, we will invite people to experiment the digital services, showing the convenience in use the bank on the smartphone.
We will have a modem in the couch to provide internet signal. With that, people will access their accounts by the app.
The electronic panel will transmit tutorials for people who had doubts about the process. And with an interactive menu, the users can choose what they need.
Nowadays, the battery's smartphones finish too fast. Considering that, we will make available power sources for the users.
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